ABOUT

Candela Romero is the latest gastronomic venture from the creators of Millésime, located on the ground floor of the St. Regis Hotel in Mexico City. This contemporary Spanish restaurant is wrapped in a sophisticated, New York-inspired atmosphere across its different spaces.

CHALLENGE

Housed within one of Mexico City's most prestigious hotels, Candela Romero needed an identity capable of matching that level of sophistication without feeling stiff or overly formal. The challenge was translating the restaurant's authentic, avant-garde personality — contemporary Spanish cuisine filtered through a New York sensibility — into a visual system elegant enough for a five-star setting, yet distinctive enough to be memorable on its own.

SOLUTION

The restaurant's authentic, avant-garde personality inspired the development of a graphic identity where simplicity and timelessness are present across every brand application. We built a visual system that feels sophisticated and current, avoiding trend-driven elements in favor of a refined language that can age gracefully alongside the restaurant itself.