ABOUT

Tascomm is a strategic communications and marketing solutions company based in Mexico City, servicing LATAM and Spain. Their services include PR and marketing strategy, backed by a leadership team with over 100 years of combined experience. The firm brings best practices and methodologies from both Fortune 500 companies and successful entrepreneurial ventures, and is currently ranked among the top boutique communications firms in Mexico.

CHALLENGE

As a boutique firm competing against larger, established agencies, Tascomm needed a brand identity that could communicate the credibility and range of a Fortune 500-level operation while retaining the agility and personal touch of a boutique consultancy. The challenge was building a visual system flexible enough to represent a wide spectrum of services — from PR to marketing strategy — without diluting the brand's clarity or feeling generic.

SOLUTION

We developed a comprehensive identity system based on simplicity and the wide spectrum of solutions that Tascomm® offers its clients. We helped liven and revitalize the brand through graphic elements in tune with its values and essence, projecting a current, solid, and friendly persona across every point of contact.