We have developed a graphic identity and packaging system that achieves a fascinating fusion between the colorful Mexican textiles and patterns, and the elegant simplicity of minimalism. In this process, we have designed a customized color palette for each packaging, inspired by the ingredients that make up each soap. This approach creates an intriguing contrast between simplicity and chromatic diversity within the brand system, highlighting the artisanal quality and contemporary authenticity that Amoly® represents. This reinforces the vision of offering customers a genuine visual and sensory experience that celebrates Mexico's cultural heritage and the craftsmanship excellence of its products.