Amoly is a devoted Mexican handmade soap company that draws inspiration from the abundant and varied traditional ingredients rooted in Mexican herbal medicine. The company is committed to crafting premium soap bars that seamlessly blend the essence of Mexico´s cultural heritage with a welcoming and inviting appeal.

Amoly´s products pay homage to the skill of Mexican artisans and the holistic benefits of natural ingredients, providing an authentic, sensory experience for customers who value quality, tradition, and well-being.

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We have developed a graphic identity and packaging system that achieves a fascinanting fusion between the colorful Mexican textiles and patterns, and the elegant simplicity of minimalism. In this process, we have designed a customized color palette for each packaging, inspired by the ingredients that make up each soap. This approach creates an intriguing contrast between simplicity and chromatic diversity within the brand system, highlighting the artisanal quality and contemporary authenticity that Amoly® represents.

This reinforces the vision of offering customers a genuine visual and sensory experience that celebrates Mexico´s cultural heritage and the craftmanship excellence of its products.

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